* Illustration by Kate Rutter.
I’m an Interaction Designer based in San Francisco, CA.
I consider myself a problem-solver and a storyteller, with
a user-centered approach and attention to the details that create good experiences and promote meaningful interactions.
I love to transform complex information into easily digestible interactions.
After learning how to use Adobe Illustrator, Photoshop, and Indesign by myself to be able to create promotional logos and small design works while in high school, I decided to pursue my undergraduate studies in Graphic Design at PUC University (Rio de Janeiro). During this time I was one of the guys behind CarrascoMamata, a teachers’ rating product that was built under the students’ mindset, trying to address their specific needs. The product went viral (with 10,000 users signing up organically on the first day) and is still very popular nowadays, with over a million ratings registered by users.
Following my graduating (and taking some extension courses at UCLA and at the Art Center College of Design), I worked with branding, graphic design, and art direction at Tátil Design (with clients such as Coca-Cola, Shell, and TIM Telecom) and with art direction at Africa Rio.
After that, I worked supporting the production design of ‘Mister Brau’, a sitcom from Brazil’s largest TV network, TV Globo. I designed props and graphics for the show’s first 3 seasons.
I also worked for about two years with design, branding and art direction for Flamengo. During this period, Flamengo became the number one Latin American sports club on social media followers (over 20 million) and engaging.
Transitioning from Visual
to Interaction Design
Although I had already worked with interaction design in some projects, like the website my friends and I launched in college, or some special projects for Flamengo (a special website to celebrate its 121st anniversary, for example), it was in 2017 that I fully realized how fascinating it is to design experiences and interactions.
I was invited to join a team who was developing a healthcare product in Brazil. The team had no designer and I was hired to "make the screens look nice". What I realized was that the biggest contribution I had to make to the project was to redesign the product's informational architecture. The user Conceptual Model of the product was too complex and didn't translate all the product's features and benefits into something clearly understandable by its users.
I got so interested in this power of organizing information in a way that is easily accessible and understandable for people that I decided I needed to learn more about this.
That's why I started my Masters in Interaction Design at California College of the Arts (graduated in August/2018), where I developed my skills in systems thinking, design research, communication, collaborative working, visual thinking, user experience, storytelling, product design, user interface design, leadership, and prototyping.
After graduating, I had the opportunity to work on a very special project at PAX Labs, helping them redesign their whole app experience - the goal was to redesign the information architecture and overall user experience of the app so it could enhance the existing experience, add new features and content, and also be a scalable/modular system, that could grow and fit new upcoming features and offerings.
I have been working as a Senior Product Designer at LiveRamp since December 2018, where I've worked on a variety of projects, including defining and advocating for our design-centered PDLC, working with product and engineering to establish a practice that puts our users' needs in focus. Also helped in defining, maintaining, and evolving our design system. Today I am the designer responsible for our TV solutions, from understanding our users' needs, pain points, building our vision, and setting goals to ideating and crafting solutions from the lower-fidelity workflows and wireframes to the high-fidelity mockups and specs to be handed to engineering (and all the validation and iterations steps involved). Our big challenge at LiveRamp is to present our advanced features and technology in an intuitive, simple user experience that empower users to make the most out of our offers to solve their problems.
My Design Manifesto
Seven points on how I understand my design practice today
(this is a constantly evolving document)
1 Be intentional in every design decision.
2 Good design is established in the details.
3 Know who you are designing for.
4 Innovation without purpose is worthless.
5 Keep it simple, unless there's a good reason not to.
6 It's all about what experience you are designing.
7 Always ask for honest critique. Collaborate
when possible. Never work alone.